German luxury automobile maker, Audi AG has joined SEMI (formerly Semiconductor Equipment and Materials International) as a full member – becoming the first automotive original equipment manufacturer (OEM) to join the Milpitas, California-based association. Through the membership, Audi will give Audi access to SEMI’s core competencies in developing international standards and harmonizing technology roadmaps, while enabling the automaker to leverage the global SEMI platform to promote industry alignment across supply-chain segments, particularly in semiconductors and microelectromechanical systems (MEMS).

    SEMI serves the global electronics manufacturing and design supply chain and previously listed Audi as a founding member of its Global Automotive Advisory Council (GAAC). Anchoring the SEMI Smart Transportation vertical market platform, GAAC members address automotive technology issues such as device and system reliability and connectivity, promote industry standards, and align roadmaps of carmakers with adjacent industries to accelerate time to market.